Contests are an excellent way to attract new customers and gain valuable exposure, but in order to stand out from the crowd, you have to have some sort of strategy in place. That’s why we’ve put together this step-by-step guide on how to win your next marketing contest using the help of our expert marketing consultants. Follow these tips and you’ll be surprised by the results!

Find Your Target Audience


Before you can launch a contest, you need to know who your target audience is. Is it moms in their thirties? Men between 18 and 35? Describe who you’re targeting and what they have in common that will make them likely to enter your contest. Are they active on social media? Are they early adopters or rather more traditional in their views? How much money do they make each year, on average? Knowing these details is crucial to getting your contest noticed by enough people to make it worthwhile.

Optimize Your Landing Page For Converts


You’ve heard it a thousand times. If you don’t have leads, you can’t make sales. But what if I told you that your landing page conversion rate wasn’t all that great? What would you do then? Find out how to optimize your landing page for converts with these tips and tricks.

Create A Lead Capture Form


A lead capture form is a tool that allows you to collect contact information from your leads so you can follow up with them later. There are multiple ways to do this, but one of my favorite tools is Leadpages. It’s an easy, simple way to build landing pages for an opt-in offer (more on that below). You just create a free account and then build your landing page through their intuitive platform. Another effective way to capture leads from your contest is with an email autoresponder sequence.

Promote Through Affiliate Sites And Partners


It goes without saying that your goal is to win your next marketing contest and generate leads, but those alone won’t be enough. After all, winners are typically announced a week or so after signups close—and it can be difficult to get a new lead’s attention within that timeframe. To ensure you land more leads in your pipeline, it’s important to promote through affiliate sites and partners. You might have limited opportunities within contests themselves (only one or two ways to enter per day), but affiliate sites typically let you post as many links as you want and partner sites can provide high traffic exposure.

Come Up With Great Prize Ideas


We already know that you have an extensive network of friends, family and peers who would be willing to help spread your message for you. Offer them a free trial, discount or coupon code in exchange for their help with promoting your company. Just make sure they know how much time and effort it will take on their part as they may not understand how difficult it is to convince people to try something new. If done properly though, social marketing contests can help your business grow much faster than just using word of mouth alone.

Spread The Word Amongst Friends, Family, And Peers


Sometimes, though, it’s easier to get others to talk about your business for you. If you run a company that makes products or offers services, consider running a giveaway or contest as a way to generate buzz and attract potential new leads. Plus, contests can offer up an opportunity for you to introduce your customers to your brand. Depending on what type of business you run and how competitive your giveaway is, there are different ways in which contests can be used.

3 Comments

  • RadiusTheme

    4 years ago / July 11, 2018 @ 6:09 am

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.

    • RadiusTheme

      4 years ago / July 11, 2018 @ 6:09 am

      Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.

  • RadiusTheme

    4 years ago / July 11, 2018 @ 6:09 am

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.

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