A laptop computer plays an important role in carrying out the daily tasks of an average working individual in today’s world. From carrying out digital marketing to delivering presentations, the laptops have become extremely relevant in people’s lives. However, it can be quite challenging to choose the best laptop when there are so many models available in the market. We have compiled the list of the top 10 laptops you can consider buying if you want to stay ahead of your competition in this cut-throat industry. Read on to find out more about these great products!

What criteria do you need to decide?

Before you start comparing specs, figure out what criteria is most important to you. Is it a laptop’s portability or power? How about durability? There’s no one-size-fits-all answer to which laptop is best for digital marketers, but consider your computer usage and choose a machine that suits your needs based on those specifications. If battery life isn’t a top priority, you might be better off with a desktop. Also keep in mind that not all operating systems are created equal: If you want to run Windows on your Mac, make sure it can handle Windows 10 before buying! Most high-end Macs can do it; if yours doesn’t support virtualization (VMWare), then it likely won’t work.

The Basics – You Need a Good CPU and Ram

It might seem obvious, but you’d be surprised how many people don’t realize that a processor is one of your most important factors when it comes to choosing a laptop. Everyone has different needs, and everyone has their own preferences as far as which type of CPU they want in their laptop. In general, however, more cores will translate into better performance, especially if you’re doing CPU-intensive tasks like running multiple virtual machines on your computer. If raw power is what you need from your machine though then something with an i7 8th generation or above would be ideal for digital marketers. What about RAM?

A Good Graphics Card Makes All the Difference

With all of these features in mind, you might still be wondering: Which laptop should I buy? Do I need a gaming-level machine, or can an everyday laptop suffice? The answer may surprise you. You’re probably going to want to invest in something with a discrete graphics card. The difference between integrated graphics (the typical processor graphics that come with your standard Intel Core-powered computer) and discrete graphics is like night and day—but only if you’re doing any kind of serious gaming.

Choosing an SSD is Important

If you plan on storing anything important on your laptop, like a lot of photos or video, you’ll want to make sure it comes with an SSD. It’s not a hard and fast rule—SSDs can break, but they’re more durable and speedier than standard hard drives. Most modern laptops come with SSDs built in. If your laptop has an SDD and/or HDD hybrid drive (this is typical), be sure to back up your data frequently and invest in a separate external hard drive.

More than 8GB of RAM is Important

It may seem like overkill, but you need to make sure that your laptop has more than 8GB of RAM. Even if you aren’t planning on using a ton of programs at once, having plenty of space will keep you from slowing down in case you need to multitask or add new applications as your business grows. The same goes for hard drive space. If you have 8GB and 320GB respectively, it might be time to upgrade—or at least save your important files on an external drive.

An i7 Is Perfect for Everyday Usage

If you need a laptop for web browsing, emails, and word processing, an i7 is more than sufficient. Intel Core processors are some of the fastest on the market so you won’t have to wait around while your PC performs basic tasks. It’s worth noting that other laptop specs also play a part in your experience: 16GB of RAM is great, but if you don’t have a decent video card as well it may not make much difference. Similarly, loads of HDD space is handy but no good if it comes at a cost of lower processor speeds. At ProLaptops we think it makes sense to opt for something with an i7 chipset and at least 8GB of RAM and 250GB or more hard drive space.

Integrated Graphics Aren’t Good Enough Anymore

While we once recommended integrated graphics, that’s no longer true. Graphics-intensive applications like Premiere Pro CC 2017 and After Effects CC 2017 now require a lot of horsepower to run well—and you’ll need a dedicated GPU to take full advantage of them. But before you invest in an expensive graphics card, make sure your computer can handle one first. There are two factors to keep in mind: performance and power consumption. For example, Nvidia’s GTX 1050 uses about half as much power as its desktop counterpart (the GeForce GTX 1050 Ti), but doesn’t perform quite as well; it has 4GB of dedicated memory versus 8GB on its big brother.

15.6′′ Screens are Standard, But Higher Resolution = Better

Your laptop should have a resolution of at least 1,366×768. While there is no problem with lower resolution screens, higher resolutions do make a noticeable difference in how easy it is to read text and see images. Images look better, too. You can expect good performance out of screens at 1,920×1,080 resolution, but even 2K screens are great if you need something bigger than 15.6 inches or so. 4K? That’s probably overkill unless you’re doing video editing all day long; but, then again… 4K looks amazing on a huge screen!

Avoid Cheap Unbranded Models from China (the White Label market)

If you’re starting a small business and on a budget, don’t be tempted by cheap unbranded laptops from places like China. The problem with these models is that they often come with poor support and no warranty, meaning if something goes wrong during your first year of operation, you could be facing a big expense to replace it. Instead, why not invest in a laptop from one of today’s top brands. Lenovo, HP and Dell all produce reliable machines backed by some of the world’s most trusted tech manufacturers.

Don’t Pay Full Price, Wait For Sales and Discounts

Despite what most people say, there’s nothing wrong with buying a new computer if you can afford it. The issue is that even affordable computers have high sticker prices, so unless you really need a new machine, it’s often not worth paying full price. Instead of rushing to buy new tech gear as soon as it hits shelves, try waiting until after New Year’s or Black Friday and Cyber Monday (in November). You can also follow retailers on social media like Amazon and Newegg to get an idea of when they expect to have good sales—and then wait and buy then. This way you avoid paying full price and still get to use new tech as soon as possible. Win-win!

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