You’ve worked long and hard to develop a new product or service that you feel will be in high demand with your customers. You spent time developing the product or service, and you have plans to market it through targeted marketing campaigns. With all of the work you’ve put into it, are you ready to start selling your product? If so, have you thought about the benefits of using a media partner to help sell your products? If not, there are quite a few reasons why this could be an important part of your overall marketing strategy.

Organic vs. Paid

Whether you decide to go with organic search or paid media, it’s crucial that you align your messaging and product marketing with each. For example, if your company is selling organic detergent, your media partner should be able to connect you with relevant outlets focused on green living. Conversely, a brand looking for more direct traffic may find their best fit among publications known for their audience of product-minded consumers. In both cases, partnerships are critical—not only as a way to boost content distribution but also because they can keep budgets low by leveraging existing connections in lieu of having direct editorial staff.

Business Outreach

The secret to successful product marketing is a good partnership with your local media. Through well-planned, localized ad campaigns, you can attract people from your community who are interested in your products. You’ll want a partner who understands your industry and knows how to appeal directly to readers; not just one who knows how to generate traffic or put together an attractive design. Your local business news outlet might be able to serve both purposes—but if it isn’t specialized in marketing, make sure they have creative staff that fit that bill. For example, an IT company might work best with a website designer who has SEO skills on staff.

Giveaways and Promotions

Giving your product away is a risky move. On one hand, it’s a great way to get new users into your system, but on the other hand, it can backfire and make people angry with your brand. When thinking about running giveaways and promotions, there are many factors to consider: Do I have something people want? Is my product worth sharing or would I rather keep it under wraps until it’s ready for prime time? How can I keep them engaged long after they’ve got what they came for? How do I build good will in case my product isn’t good enough yet?

List Building

When creating an email list it is essential that you build your own list. Only then can you have complete control over who your products are marketed to and no chance of your work being sold without compensation.

Personal Branding

It’s important that people are aware of your brand, and it’s even more important that they get excited about it. A personal brand helps consumers feel like they have a relationship with you, which leads them to trust your products and buy them without hesitation. Many major brands have created dedicated social media pages or YouTube channels, but when starting out in business it’s best to hold off on doing too much self-promotion. Personal branding has its place, but if you’re trying to build a strong reputation for your business’s brand right off the bat, try holding yourself back and letting sales speak for themselves.

Lead Generation & Traffic Generation

Today’s media landscape is a confusing and cluttered place. You’re bombarded with banner ads, email blasts, tweets, and text messages—all vying for your attention and clicking finger. The goal of lead generation isn’t just to get someone interested in what you have to offer; it’s also about moving them down your sales funnel. Finding ways to encourage prospects to engage with you over time can help convert their interest into dollars (or yen or pounds) but also gives you an opportunity to develop a long-term relationship with that lead that will keep them coming back for more.

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